VANCOUVER EXECUTIVE BUSINESS COACH
Deborah's Story
Entrepreneur. Strategist. Pattern Seer. Creative Instigator.
I’ve always thrived at the intersection of creativity, business, and bold ideas. From running multiple companies to mentoring visionaries across industries, I see business as a dynamic playground—where insight meets possibility, and strategy becomes a way of life.
I founded The Think-Strategy Shift out of a deep belief that strategy isn’t just for boardrooms or business plans—it’s a way to live and lead with clarity, alignment, and energy. It’s for anyone ready to stop winging it and start making meaningful, strategic moves that actually fit.
This work is built on decades of entrepreneurial grit, creative pivots, and real-life experimentation. I’ve started and scaled businesses in wine, publishing, fashion, home services, and media—each one teaching me how to spot patterns, move fast on insight, and turn vision into something real.
I didn’t set out to be a coach. I just kept helping other entrepreneurs see what they couldn’t, name what mattered, and build from a place of aligned clarity. Before I ever called it strategy, I was already doing it. That’s where this shift began.
real background. real results.
Before ThinkPartner, I launched:
✔ A chain of wine-making stores (that led to writing a start-up program for a major wine producer)
✔ A community newspaper that spanned the Okanagan, 60,000 copies a week
✔ A Canadian fashion boutique with our own in-house line
✔ A home services business, plus multiple side-hustles that became full-time ventures
This isn’t theory. It’s lived experience.
I’ve coached hundreds of entrepreneurs to build the life + work that fits who they really are—and who they’re becoming.
What Fuels Me
Design thinking. Positive psychology. Strategic disruption. And a relentless curiosity for what’s possible.
You’ll find me between Vancouver and the Okanagan—working with clients, creating tools, writing books, and floating in water whenever possible.
This is strategy, done differently.
This is the Think-Strategy Shift.
I LOVE TO EMPOWER PEOPLE TO LIVE THE LIFE THEY LOVE.
MY COACHING PHILOSOPHY
Think Strategically. Act Intentionally. Live Fully.
I help people see what’s actually in the way—and what’s waiting on the other side of a sharp shift.
My style blends high-level strategy with real-life honesty. Sometimes it’s a deep vision reset. Sometimes it’s a lightning-fast win. Always, it’s about finding the right move for you—not following someone else’s blueprint.
I don’t believe in hustle-for-hustle’s-sake.
I believe in smart sprints, aligned decisions, and strategy that frees you to live more fully.
If you’re ready to shake things up, align what matters,
and rock your world with bold, strategic moves—let’s talk.
This isn’t surface-level coaching. It’s deep, focused, and built for action.