
STRATEGIC THINKING vs. STRATEGIC PLANNING
Planning asks: How will I get it done?
Thinking strategy asks: Is this even the right thing to be doing?
Too many people skip straight to task lists—and miss the gold.
Strategic thinking slows you down just long enough to see more clearly, move more smartly, and act in ways that align with your actual vision.
It’s how you shift fast, without losing your grounding.
This is Where the Shift Begins
✔ You’ve got big ideas—or maybe just a sense that something isn’t clicking
✔ You’re tired of surface-level fixes and ready for a deeper reset
✔ You need a partner who sees the blind spots—and knows how to work the opportunity edge
It’s how bold decisions get made—and great businesses stay alive, aligned, and growing.
Try These Strategy Hacks
Want a taste of how strategic thinking works?
Here are 3 fast hits from the Think-Strategy Shift toolbox:
🟡 #1 – The One Bold Line
Write the truth you’ve been avoiding. No filter. That line might just unlock your next move.
🟡 #2 – Flip the Frame
Ask: What’s the opposite of the way I’m seeing this? You might find the real answer was just outside the old frame.
🟡 #3 – The 4th Door Question
If you don’t like the options on the table—what’s the fourth door? That’s where the magic usually lives.
Want more? Let’s talk.

DEBORAH RICHARDSON
Certified Executive Coach
Why Work With a Strategic Coach?
Strategic thinking is a team sport.
And sometimes the best insights don’t come from your inner circle.
They come from a bold, honest sparring partner—someone who helps you zoom out, refocus, and move forward with clarity.
I work with entrepreneurs, leaders, and big-thinkers to realign strategy, energy, and action.
My style? No fluff. Just the insight, structure, and sharp thinking that gets you moving again.
Think You’re Ready for This Work?
This is high-level, clarity-first coaching.
It’s built for those who are serious about growth, reinvention, and impact.
If you’re ready to think differently—and act intentionally—
Let’s start with a Strategy Session.
🔗 Explore Strategy Coaching Programs
📞 Or call me direct: 778-558-8605
